Telfast: It's a No-Brainer, an OCE-Ready E-Detailing Deck for Allergy
A 22-slide interactive deck for Opella's non-sedating antihistamine. One idea, zero brain interference, carried through animated data, a mechanism-of-action video, and a build that ships to both iPad and OCE from the same code.
Services
Results
The Challenge
Most antihistamines claim they don’t make you drowsy. Doctors have heard it from every rep. Opella wanted to prove Telfast is actually different: zero brain interference, backed by evidence, in the time of a short visit.
The Idea
It’s a No-Brainer. Every slide comes back to one number: 0%. We open with what allergy does to days and nights, separate drowsiness from the hidden effect on focus, and land on Telfast as the obvious choice.
What We Built
The Burden Builds, Number by Number
The impact of allergy on sleep, work, and daily activity comes in step by step, so the doctor follows a story instead of reading a table.
Zero as the Hero
Brain PET scans and a receptor occupancy chart build themselves around the 0%. The most important claim in the deck lands through motion, not text alone.
Mechanism of Action on Video
We produced a short animation that shows why the molecule doesn’t cross the blood brain barrier. It plays inside the slide with one tap.
Closing and Brand
The closing slides pull the message into lifestyle scenes: fastest, non-sedating, no brain interference.
One Codebase, Two Platforms
Slide navigation is written to run as a standalone iPad build and to switch to OCE by changing one line. The same slides ship to both platforms without a rebuild.
The Result
A 22-slide deck around one clear idea, with motion that explains every claim, a mechanism-of-action video, and delivery ready for OCE and iPad.